There is a lot of talk about a recession and its impact on businesses large and small. While things like the economy are out of businesses control, the good new is that there are steps companies of any size can take to ensure that their customers remain loyal despite economic fears. To that end, consultants from Peppers & Rogers along with Jason Mittelstaedt, CMO of RightNow Technologies have outlined a list of top ten tips for companies to consider in an uncertain economy.

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Ten Tips & Techniques for an Uncertain Economy

1. Focus upon cost savings rather than revenue generation when implementing a customer initiativeand then use those savings to fund future enhancements.

2. Dont discontinue an existing customer initiative in an uncertain economyif necessary, reduce the scope of (or postpone pending improvements to) the initiative until the economy improves.

3. Dont wait for customer relationships to weaken or breakyou cant afford the